151 MILAN DESIGN WEEK - MOOOI
20-04-2024
20-04-2024
At Milan Design Week 2024, Moooi, the renowned Dutch lifestyle brand, presented a captivating exhibition titled "A Life Extraordinary" in collaboration with LG Electronics. This exhibition seamlessly blended bold aesthetics with advanced technologies, showcasing a sophisticated approach to modern living.
The exhibition highlighted Moooi’s creative luxury through elegant displays of curated furniture, lighting, patterns, and interior accessories. These elements were perfectly paired with LG’s innovative home appliances, including the PuriCare™ AeroFurniture, InstaView™ bottom-freezer refrigerator with MoodUP™, Styler™ clothing management system, and Styler ShoeCase. This collaboration created visually harmonious ensembles that not only offer convenience and comfort but also elevate indoor spaces with their design.
A notable feature of the exhibition was the introduction of Moooi’s new Silk Bombis patterns, which adorn LG’s PuriCare AeroFurniture. These patterns, inspired by the appearance and habitat of the silkworm, add vibrant colors and imaginative aesthetics to the home, enhancing the décor while providing functional air purification.
In addition to the physical exhibition, Moooi embraced digital innovation with "The Portal," an augmented reality experience that allowed visitors to explore Moooi’s imaginative interior moods online. This digital doorway provided an immersive experience, blending physical and digital worlds, and included themes such as Beauty Blooms, Defy Gravity, and Paper Play. Each theme revolved around new product designs and showcased Moooi’s commitment to combining art with technology.
Overall, Moooi's exhibition at Milan Design Week 2024 was a testament to the brand's vision of merging innovative design with advanced technology, creating extraordinary lifestyle experiences both in-person and digitally.
The exhibition highlighted Moooi’s creative luxury through elegant displays of curated furniture, lighting, patterns, and interior accessories. These elements were perfectly paired with LG’s innovative home appliances, including the PuriCare™ AeroFurniture, InstaView™ bottom-freezer refrigerator with MoodUP™, Styler™ clothing management system, and Styler ShoeCase. This collaboration created visually harmonious ensembles that not only offer convenience and comfort but also elevate indoor spaces with their design.
A notable feature of the exhibition was the introduction of Moooi’s new Silk Bombis patterns, which adorn LG’s PuriCare AeroFurniture. These patterns, inspired by the appearance and habitat of the silkworm, add vibrant colors and imaginative aesthetics to the home, enhancing the décor while providing functional air purification.
In addition to the physical exhibition, Moooi embraced digital innovation with "The Portal," an augmented reality experience that allowed visitors to explore Moooi’s imaginative interior moods online. This digital doorway provided an immersive experience, blending physical and digital worlds, and included themes such as Beauty Blooms, Defy Gravity, and Paper Play. Each theme revolved around new product designs and showcased Moooi’s commitment to combining art with technology.
Overall, Moooi's exhibition at Milan Design Week 2024 was a testament to the brand's vision of merging innovative design with advanced technology, creating extraordinary lifestyle experiences both in-person and digitally.
